Valley of Mother of God Gin® has established itself as a challenger brand in LCBO, one of the largest and most competitive alcohol retailers in the world, competing with global heavy-weight brands on a fraction of their budgets.

• 32% CAGR: VMG has tripled volume in the four years since launch, demonstrating that the brand has moved beyond proof-of-concept and entered its acceleration phase.
• Strong financial fundamentals: VMG currently achieves +42% gross margin (after excise) – strong for a craft spirit in growth mode in Canada, where excise duty ranks among the world’s highest. Before excise, gross margin is +50%. International markets with lower duties offer significant margin expansion potential.
• #1 domestic super-premium gin brand in LCBO, with +350% YOY growth for Maplewood Smoked Gin and distribution in 260+ retail locations across Ontario. Nationwide rollout commenced October 2025, with exports already launched to Japan and the Gulf Region.
• World-class management team joined in March 2025, focused on guiding, planning, and executing VMG’s long-term growth strategy toward a strategic liquidity event by 2030.
• Maplewood Smoked Gin is a proven category disruptor, bridging gin enthusiasts and whisky drinkers with cross-category appeal; now featured in leading bars from Toronto to Tokyo.
• Efficient, eco-conscious operations with scalable production partnerships supporting profitable, sustainable growth as volumes increase.
• Canada’s first global luxury gin, targeting premium and super-premium market share worldwide, with projected EBITDA margins of 45–55% at scale.

The world admires Canada for its forests, lakes, and natural resources, yet often overlooks what truly sets us apart: our talent, innovation, and ambition. Canadians are seen as humble and “nice,” but rarely as leaders in craftsmanship, luxury, or global influence.

Valley of Mother of God Gin exists to change that. Our mission is to showcase Canada’s abundance on the world stage through a luxury gin that embodies the sophistication, sustainability, and creativity of our country.

Founding partners Malcolm Roberts and Shelly Perry spent three years on their Ontario farm developing the unique recipes for their gins in collaboration with an unrivalled team of global experts. Malcolm is a 30-year marketing veteran with deep experience in brand strategy and premium spirits, while Shelly brings a food science background and a track record as an award-winning pharmaceutical sales executive.

For too long, Canada has let others define its image: a land of natural beauty, politeness, and quiet strength. But beneath that modest exterior lies a country bursting with world-class talent, bold ideas, and a spirit of craftsmanship that deserves global recognition.

What’s missing isn’t potential, it’s visibility.

Despite being admired for its landscapes and resources, Canada has yet to claim its place in the world of luxury – a space where authenticity, innovation, and craft are celebrated.

Valley of Mother of God Gin distills the essence of Canada’s wilderness, ingenuity, and creative energy, into a luxury gin that demands attention on the global stage. Through authenticity, sustainability, and uncompromising craft, we aim to redefine how the world experiences Canadian excellence.

There has never been a better moment to share our internationally awarded Canadian gins, and the values they represent, with the world.

Valley of Mother of God Gin has proven that Canada can compete on the global luxury stage. From award-winning recognition at the Global Spirits Masters in the U.K. to successful exports in Japan and the Gulf Region, VMG is earning respect in some of the world’s most discerning markets.

What began on a small Ontario farm has grown into a brand admired for its authenticity, design innovation, and unmistakably Canadian character. Our gins are crafted from over 20 botanicals; some grown and smoked at our farm, and others foraged across Canada, that capture the aromas and flavors of the Canadian wilderness in every bottle.

With a loyal community of investors, a growing network of top-tier hospitality partners, and a management team with global spirits and marketing expertise, VMG has built the foundation for a scalable, export-ready luxury brand.

Around the world, consumers are drinking less — but choosing to drink better quality. The shift toward premiumization has transformed the spirits industry, with growth driven by authenticity, craftsmanship, and purpose rather than mass production.

In this new landscape, premium and super-premium gin has become one of the fastest-growing spirits segments, expanding across Asia, North America, and the Middle East as consumers seek discovery and distinction in every glass.

VMG is uniquely positioned to capture this momentum: a luxury gin that embodies Canadian provenance and innovation — a story that resonates globally but remains rare in the market. While countries like Japan, Scotland, and France have already built strong identities in craft spirits, Canada’s opportunity remains wide open.

With international recognition, strong early traction in export markets, and a scalable production model, VMG is building a brand with the potential to lead Canada’s entry into the global luxury spirits conversation.

Our strategy focuses on:

• Deepening domestic leadership through premium positioning across Canada.
• Expanding high-margin exports to Japan, the UAE, and additional Asia-Pacific markets.
• Leveraging brand authenticity and design to stand out in a crowded global category.

As global consumers trade quantity for quality, VMG represents the kind of meaningful brand growth investors are seeking — rooted in authenticity, driven by innovation, and built to last.

Feb 2025 launch at St. Regis Hotel, Saadiyat – Abu Dhabi

Valley of Mother of God is redefining Canadian spirits through award-winning innovation and global ambition. Our Canadian Wild Juniper, the #1 domestic super-premium gin at the LCBO, has earned multiple international gold awards and a strong reputation among bartenders for its balanced, versatile profile. And the unique Maplewood Smoked Gin is a world first that pioneers a new “sipping” gin category, appealing to whisky and bourbon drinkers and winning top industry recognition. From Toronto to Tokyo, VMG is showcasing Canada’s craftsmanship and elevating its place on the world spirits stage.

Valley of Mother of God gins are crafted to go beyond gin, appealing to vodka, scotch, and bourbon drinkers in key regions. Vodka, the largest recruitment source into gin, creates a strong opportunity for VMG Dry Gin with its softer juniper profile. The unique Maplewood Smoked Gin extends into adjacent categories with its slightly sweet, gently smoky character, tapping the “drink less, drink better” trend and unlocking cross-category growth.

The Total Addressable Market spans gin, vodka, and all whisky:

● CANADA (ex. Quebec): 6.8M 9L cases

● UNITED STATES (Key states: NY, FL, CA, IL, GA, TX): 67M 9L cases

● ASIA-PACIFIC (JP, PH, HK, SG): 77M 9L cases

Sources: 2021 Beverage Information Group (updated Feb 28, 2023), Market Research Future: Canada Gin Market Size, Industry Share, Trends Outlook – March 2025, Beverage Information Group: Top Canadian Whisky Trends in 2024, Grand View Research: Canada Vodka Market Size & Outlook, 2024-2030

Oct 2025 – VMG launch in Tokyo at Gin Bar Copain

The Liquor Control Board of Ontario (LCBO) is one of the world’s largest and most competitive beverage alcohol retailers, generating over CAD $7 billion in annual sales. Securing shelf space and visibility within this monopoly environment is a strong validation of a brand’s quality and market appeal. VMG’s success at the LCBO demonstrates its ability to compete head-to-head with global spirits leaders in one of the toughest retail markets worldwide.

32% CAGR Since Launch Signals:

• Strong product–market fit (people rebuying and trading up).
• Efficient scaling (distribution and supply chain able to keep pace).
• Category leadership potential, particularly as margins and brand equity strengthen alongside growth.

Through co-founder Malcolm Roberts’ 30 years international marketing experience in beverage alcohol, VMG consistently punches above its weight in advertising and promotion by leveraging high-value partnerships, luxury brand collaborations, and strategic on-premise activations. Add to this, presence in Canada’s best bars and engaging social media with top influencers, and VMG delivers outsized brand impact that rivals global players.

When we started this journey, it was with a simple but ambitious idea: to share the true spirit of Canada with the world. What began on our farm has grown into an award-winning luxury gin brand, embraced by bartenders, consumers, and investors who see the potential of something genuinely new. We’ve proven what’s possible here at home — now it’s time to take that vision further. We invite you to join us in this next chapter, as partners in building a legacy that celebrates Canadian craftsmanship, creativity, and pride on the global stage. 

– Malcolm Roberts & Shelly Perry

Offerings on the platform contain forward-looking information. Forward-looking information includes statements that may predict, forecast, indicate or imply future plans, intentions, levels of activity, results, performance or achievements, and involve known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of the issuer to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking information. There can be no assurance that forward-looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information.

Details of the offering can be found in the offering documents. This communication is for informational purposes only. Investing in crowdfunding and exempt market offerings has significant risk. Investors may not be able to resell quickly or at all. An exempt market security holder may also receive limited ongoing issuer information. You should invest only if you are prepared not to receive any return on your investment and/or lose your investment in its entirety. FFS will provide advice on the suitability of your investments made through its platform.